About Us

Welcome to the new jewels@bee.com online store

If the name seems familiar, it’s because jewels@bee is already an established fine jewellery brand. Born on 16 November 2009 in Wheelock Place, jewels@bee was then the newest addition to the Kingkow family of fashion stores.

Today jewels@bee.com is available online – to cater to our valued customers who prefer to browse at leisure, without having to leave the house. Now you can view jewels@bee.com’s exclusive stocks of diamonds, quality coloured gems and other semi-precious stones 24×7. You can continue to admire the sparkling creations designed for today’s fashion savvy, value-conscious customers anytime, anywhere on your tablet, smartphone or iPad.

As always, each piece of jewellery from jewels@bee.com has been thoughtfully hand-crafted to be worn as a single statement piece, or mixed and matched for dazzling impact.

“We believe women today appreciate jewellery that they can wear all the time, besides those special occasions,” said jewels@bee.com Brand Director, Mrs Ann Ang, who also runs the Kingkow group of children’s wear boutiques. “For jewels@bee.com, jewellery is simply meant to be a sparkling extension of your own brilliant personal style.

“This is why we have custom designed nearly all our pieces to be easily interchangeable. You can wear the same ring and earrings to work. Then simply add or switch gemstones on your earring hoops, slide on a few more rings on your hands, and you’re all dressed up and ready for drinks and dinner. ”

Picture brilliant diamond petals perched on chunky pastel-tinted enamel bands. And sleek white gold hoops with pave diamonds that are classic enough for work. Yet they take on a new sparkle and twist when you hook on rainbow hued gemstones to match your mood.

The collections you find at jewels@bee.com are all cleverly crafted to coordinate with earrings and rings which can also be worn separately for singular appeal. Watch this space – for more exciting new collections of fine jewellery from jewels@bee.com.

jewels@bee.com is part of the Kingkow family of fashion stores which has been in Singapore since 1999. There are two Kingkow children’s wear stores at the Paragon and Forum.


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